The original idea of BOYZandGIRLS was born 25 years ago during the height of New York City’s club culture. Our first promotional projects included artwork for the Limelight, the Tunnel, Twilo, and MTV.
A group of boys and girls started an office in a 1-bedroom apartment in Loisaida, Lower East Side making a living out of design, art, and entertainment, promoting parties and events for clubs and concert venues taking over New York City, Los Angeles, Tokyo, Berlin —and shortly we became world-wide. BOYZandGIRLS co-created Flyer magazine, a printed monthly club guide with a circulation of 100.000 copies, conveniently pocket-sized and filled with concise information. The magazine looked at life in and out of New York’s thriving club culture.
Today, 25 years later, BOYZandGIRLS is reborn into an official fashion brand supporting a gender-fluid, anarchistic, art-based lifestyle. From the beginning, BOYZandGIRLS embraced diversion, cultural acceptance, and tolerance, making the brand a statement to any generation before and after.
Currently, our pop-up shop is being displayed at the art gallery on 618 East 9th Street.